Unlock the $25 Billion African Sports Industry
Africa Scores turns data into intelligence, intelligence into strategy, and strategy into scalable products for Africa’s sports industry.
Sports Business in and from Africa. Measured. Connected. Amplified.
A Fragmented Market
The African sports industry is ripe with potential but notoriously difficult to navigate. Fragmented data, lack of infrastructure and opaque deal flows often hinder the ambition of investors, operators and rights holders. Opportunities are missed; capital sits on the sidelines.
Clarity & Connection
Africa Scores bridges insight, strategy, and operations in African sports. We deliver intelligence through verified data and proprietary research that turns fragmented markets into decision-ready insight; advisory through clear strategies, playbooks, and deal support for rights-holders, brands, investors, and institutions; and products that deliver solutions to maximise value across the sports industry.
Our Partners & Clients
Our Intelligence Ecosystem
The Scores Report
The definitive insights platform for major industry news and deals in African sports business. A new article comes out every Monday to inform your strategic planning.
AFCON Business Dashboard
The beta and tournament-specific version of our future live data console - tracking sponsorships, digital engagement, and player valuations during major tournaments. Real-time intelligence for agile decision making.
Stadium Circle (App)
The beta and tournament-specific version of our exclusive, real-time networking platform for executives on the sidelines of major sporting events.
Understand the Opportunity of African Sports Business
The African sports deals that made 2025 (Part 2.)
2025 is wrapping up! We bring you the Part 2. of the top deals that made 2025 an historic year for our industry.
Reborn SportsTech's team on leveraging AI to guide African athletes' development
Who are the brands powering AfroBasket 2025?
This week, we introduce you to a new product by #AfricaScores, breakdown the brands from FIBA Afrobasket 2025 and get into why CHAN is a good preview for AFCON 2027.
Colin Rasmussen, Nairobi City Thunder, President on the team's return to BAL & building to last
Introducing a new way to network at the stadium + 2025 Dealbook (Part 1.)
Africa Scores is gearing up for AFCON - are you? We are proud to introduce you to Stadium Circle, our real-time networking app allowing people to connect on the sidelines of the competition. Plus, Sindiswa breaks down every big deal in African sports business of 2025 (Part. 1)